Foto: © Andreas Silber

Alexandra Zykunov

Author, Editor in Chief, Content Creator

What motivates you?
The fact that there is no physiological reason for why women should be less worth than men. Followed by the wish to abolish exactly this inequality.

The best advice you have ever been given?
70 Percent is the new perfect. And: Alex, always take care of yourself, too!

What are you learning right now that you still have to get good at?
Reading books without feeling the constant necessity to photograph and post the content.

What would you chance if you had the power to do so?
The fact that women and children are always considered together, just like men and work.

Which superheroine power would you like to have?
Bringing people to speak the truth for 24 hours.

Alexandra Zykunov

Author, Editor in Chief, Content Creator

Alexandra Zykunov is a SPIEGEL best-selling author, co-founder, and co-editorial director of the magazine BE GREEN, and a journalist covering feminist and societal issues for BRIGITTE. As alexandra___z, she is a highly influential voice on Instagram with over 50,000 followers, and her articles about the invisibility of women’s and family issues in politics regularly go viral.

Her first non-fiction book, Wir sind doch alle längst gleichberechtigt (We have all been equal for a long time) was published by Ullstein in 2022 and remained in the SPIEGEL bestseller list for more than seven months.

Since then, she has regularly delivered keynotes, participated in panels, and held readings at companies such as SAP, Pfizer Pharma, AXA Deutschland, Bosch, E.ON, Johnson & Johnson, and Sparkasse, among others.

In 2021, Zykunov co-initiated the media campaign “Gleiches Recht für Eltern” (Equal Rights for Parents) together with the non-profit “Proparentsinitiative,” to fight discrimination of mothers in the workplace and to include parenthood in the German anti-discrimination law. As a result of their efforts, some of their demands were included in the coalition agreement of the German federal government.

Zykunov’s texts and essays on feminist, family policy, and sustainable issues have been published in various publications including Brigitte, WELT, SPIEGEL Online, GEO, and BE GREEN.

Topics

Feminism, the economic value of care work, motherhood, job discrimination of women and mothers, gender pay gap, gender gaps, gender marketing, glass ceilings, sexism, crises in day-care, care, health, skilled labour shortage, patriarchy, patriarchal paradigms, unconscious gender bias and the likes

Languages

German, English

Formats

Keynotes
Impulse lectures
Panel talks
Moderation
Podcasts

ReferenCES

  • Axa Germany / Digital AXA Science Talk panel: „Heul leise! – Warum es so wichtig ist, laut über mentale Gesundheit zu sprechen“ (Cry silently! – Why it matters to shout out about mental health“)
  • Johnson&Johnson: Digital lecture and talk
  • SAP: digital impulse lecture and talk with Head of Diversity
  • Pfizer Pharma: Panel talk “Faces of careers“
  • Panel talk for the campaign of the “Viva la Gender“ centre for equality about role models and equality
  • Moderation auf Susanne Mierau’s book launch “New Moms for Rebel Girls“, Babylon, Berlin
  • Essity Germany, speaker at the digital panel about “Sustainable consumption and economy“
  • Keynote at the parliamentary evening event of the “Healthcare Frauen e.V. Berlin” about women in the health sector
  • Moderation of Sandra Runge’s and Karline Wenzel’s book launch „Glückwunsch zum Baby, Sie sind gefeuert“ (congrats for your baby, you’re fired), Clincker Lounge, Berlin
  • Keynote at the “Fortunalista” Community Event, Basecamp Berlin
  • Books: “Wir sind doch alle längst gleichberechtigt!”,  “Was wollt ihr denn noch alles?!”: Zahlen, Fakten und Absurditäten über unsere ach-so-tolle Gleichberechtigung

What motivates you?
The fact that there is no physiological reason for why women should be less worth than men. Followed by the wish to abolish exactly this inequality.

The best advice you have ever been given?
70 Percent is the new perfect. And: Alex, always take care of yourself, too!

What are you learning right now that you still have to get good at?
Reading books without feeling the constant necessity to photograph and post the content.

What would you chance if you had the power to do so?
The fact that women and children are always considered together, just like men and work.

Which superheroine power would you like to have?
Bringing people to speak the truth for 24 hours.

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