Foto: © Guido Werner

Claudia Gersdorf

Entrepreneur, Consultant, Coach

What motivates you?
Positive relations as the next level of public relations: Social change with a pro-benefit-effect thanks to measurable results.

The best advice you have ever been given?
When you deal with problems, you create problems. When you turn towards solutions, you create solutions.

What are you learning right now that you still have to get good at?
Producing success and results from a place of peace and quiet.

What would you chance if you had the power to do so?
Equal chances and perspectives for all humans, independent from external factors! // Purpose, corporate (social) responsibility, sustainability are TOP 1 in business and politics. // Waymaking: We think in terms of perspectives, opportunities, chances, acting accordingly and veering off the beaten path. // Social investment as the new normal in the area of human rights. // Economic transformation that benefits our grandchildren as the new normal.

Which superheroine power would you like to have?
Peace and quiet.

Claudia Gersdorf

Entrepreneur, Consultant, Coach

With more than 15 years of experience in communication for international organizations, particularly in the areas of Corporate Social Responsibility (CSR), Purpose, and holistic sustainability, Claudia Gersdorf is the founder and CEO of “PolaR BEAR Positive Relations GmbH.”
Her objective is to initiate and implement projects, communication strategies, and campaigns that advocate for All Profit and Pro Benefit, human rights, transparency, and justice – within economics, society, politics. Her guiding principle: “We don’t have any power. We are the power!”

As the Chief Communications Officer (CCO) of the international water initiative, network and social business Viva con Agua, Claudia Gersdorf strategically established and expanded the entire media and public relations sector from 2014 to 2020. She focused on intercultural solutions and developed positive communication. Prior to this role, she worked internationally for several reputable human rights organizations such as Doctors Without Borders and Oxfam. She studied Communication Management at the Deutsche Presseakademie Berlin, International Relations, Political Science, and Romance Studies at TU Dresden and Sorbonne Paris. Gersdorf is a certified Contextual and Life Coach. She has worked in 10 African countries, Haiti, Guadeloupe, speaks five languages, and has been living since birth, embracing what she refers to as her “Diversity Bonus” (formerly known as physical disability). Claudia Gersdorf is an expert in coaching individuals and entreprises to enhance their self-discipline, motivation, and sense of purpose.

Topics

International cooperation, development cooperation at eye level, social business and social entrepreneurship to enhance the “classic donation”, practical inclusion and diversity, female empowerment, sustainability, purpose, CSR, positive communication, PR

Languages

German, English, French

Formats

Keynotes
Impulse lectures
Panel talks
Workshops
Moderation
Interviews

ReferenCES

  • Gedankentanken 1. Hamburger Rednernacht (inzwischen Greator)
  • Wort & Bild Verlag, Nachhaltigkeit, CSR & Purpose

What motivates you?
Positive relations as the next level of public relations: Social change with a pro-benefit-effect thanks to measurable results.

The best advice you have ever been given?
When you deal with problems, you create problems. When you turn towards solutions, you create solutions.

What are you learning right now that you still have to get good at?
Producing success and results from a place of peace and quiet.

What would you chance if you had the power to do so?
Equal chances and perspectives for all humans, independent from external factors! // Purpose, corporate (social) responsibility, sustainability are TOP 1 in business and politics. // Waymaking: We think in terms of perspectives, opportunities, chances, acting accordingly and veering off the beaten path. // Social investment as the new normal in the area of human rights. // Economic transformation that benefits our grandchildren as the new normal.

Which superheroine power would you like to have?
Peace and quiet.

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