Claudia Gersdorf
What motivates you?
Positive relations as the next level of public relations: Social change with a pro-benefit-effect thanks to measurable results.
The best advice you have ever been given?
When you deal with problems, you create problems. When you turn towards solutions, you create solutions.
What are you learning right now that you still have to get good at?
Producing success and results from a place of peace and quiet.
What would you chance if you had the power to do so?
Equal chances and perspectives for all humans, independent from external factors! // Purpose, corporate (social) responsibility, sustainability are TOP 1 in business and politics. // Waymaking: We think in terms of perspectives, opportunities, chances, acting accordingly and veering off the beaten path. // Social investment as the new normal in the area of human rights. // Economic transformation that benefits our grandchildren as the new normal.
Which superheroine power would you like to have?
Peace and quiet.
Claudia Gersdorf
PolaR BEAR Positive Relations Founder & Chief Purpose Officer Claudia Gersdorf brings nearly 15 years of experience, insights, practice, and network contacts from her activities and projects e.g. for Doctors Without Borders, Oxfam, Pen Paper Peace & Schools for Haiti and Viva con Agua to the table.
She has worked in Haiti and in more than ten African countries, including Ethiopia, Uganda and Burkina Faso. As CCO of Viva con Agua from 2014 to 2019, she headed the strategic and sustainable development of the entire press and public relations department, significantly increasing brand awareness and the donation volume of the international water initiative and social business through various campaigns and media appearances.
She studied communication management, international relations, political science and Romance studies at the Sorbonne in Paris, the TU Dresden and the German Press Academy in Berlin. As a side-line, she completed her training as a contextual coach according to Craemer.
Claudia Gersdorf speaks five languages.
She is also an expert in transformation:
“I am a miracle and performer, an apnoea diver. Only surfaced after 30 minutes of oxygen deprivation at birth to spend a lifetime working for positive change, further development and the unfolding of worldwide potential. My transformation from a child with physical disabilities, to student at the Sorbonne in Paris, to human rights activist, spokesperson, founder & entrepreneur with visions for a healthy world in balance makes me an expert in positive action and positive communication.”
Topics
International cooperation, development cooperation at eye level, social business and social entrepreneurship to enhance the “classic donation”, practical inclusion and diversity, female empowerment, sustainability, purpose, CSR, positive communication, PR
Languages
German, English, French
Formats
ReferenCES
- Gedankentanken 1. Hamburger Rednernacht (inzwischen Greator)
- Wort & Bild Verlag, Nachhaltigkeit, CSR & Purpose
What motivates you?
Positive relations as the next level of public relations: Social change with a pro-benefit-effect thanks to measurable results.
The best advice you have ever been given?
When you deal with problems, you create problems. When you turn towards solutions, you create solutions.
What are you learning right now that you still have to get good at?
Producing success and results from a place of peace and quiet.
What would you chance if you had the power to do so?
Equal chances and perspectives for all humans, independent from external factors! // Purpose, corporate (social) responsibility, sustainability are TOP 1 in business and politics. // Waymaking: We think in terms of perspectives, opportunities, chances, acting accordingly and veering off the beaten path. // Social investment as the new normal in the area of human rights. // Economic transformation that benefits our grandchildren as the new normal.
Which superheroine power would you like to have?
Peace and quiet.