Foto: Sara Glassner

Laura Louise Mitulla

Content Creator, Founder of "the OGNC", (product) photographer

What motivates you?
A better and more sustainable world.

The best advice you have ever been given?
Start trying to please yourself. Accept that, no matter how hard you try, you can never please everyone anyway.

What are you learning right now that you still have to get good at?
Take more breaks. Pamper yourself from time to time, because no one can save the world alone.

What would you chance if you had the power to do so?
That everyone can afford a sustainable lifestyle and sustainable alternatives.

Which superheroine power would you like to have?
Influencing companies‘ thoughts and beliefs – for a fair and (more) sustainable production.

Laura Louise Mitulla

Content Creator, Founder of "the OGNC", (product) photographer

Laura Mitulla has been a freelancer in social media since 2013. From a baking blog to a fashion blog, her path led to the topic of sustainability.
As the founder of the blogazine “the OGNC”, Laura Mitulla has been sharing profound articles on a sustainable lifestyle since 2017, inspiring thousands of people. In the articles, she points out that it is possible to use resources consciously and lead a healthy relationship with our planet without sacrificing comfort and joy in life.
As the daughter of a boatman’s family who lived in a confined space, she knows exactly that less often means more and that mass consumption does not make people happy for long.

She successfully uses social media to spread her message and reach more people. Companies also benefit from the recommendations and her lectures on how to use social media effectively and improve their communication on sustainability issues.

Topics

Content Creation, social media, blogging, sustainability, circular economy, consumption, (fair) fashion, capsule wardrobe and the likes

Languages

German

Formats

Keynotes
Panel talks
Workshops

ReferenCES

  • Digital VCD mobility forum: Workshop „Social Media für nachhaltige Themen effektiv nutzen“ (Effectively using social media for sustainability issues)
  • Universität Freiburg: Workshop „Social Media effektiv nutzen“(Effectively using social media)
  • C.A.R.M.E.N.-Symposium: Lecture „Nachhaltigkeit 2.0 – Eine Bloggerin berichtet“ (Sustainability 2.0 – a blogger reports)
  • Greenpeace MAKE SMTHNG Berlin: Lecture „Ökologisch sinnvoll auf Plastik verzichten“ (Skipping plastics in an ecologically sound way)
  • Studio K: Lecture „Fake News, Schleichwerbung, Greenwashing – die andere Seite von Social Media“ (Fake News, covert advertising, greenwashing – the other side of social media)
  • SPD Bielefeld: Panel discussion „Heldinnen der Umwelt – Wie Frauen für ein nachhaltiges Europa kämpfen“ (Eco heroines, how women fight for a sustainable Europe)
  • BIOFACH VIVANESS: Panel discussion „What’s behind your Eco? Wie Brands und Blogger Sinn stiften und ihrer inneren Haltung eine starke Stimme verleihen.“ (What’s behind your Eco? How brands and bloggers create meaning and give their inner attitude a strong voice.)
  • Let’s Act: Panel discussion „Fash(ion)Fresh – Wie faist faire Mode?“ (Fashion fresh – How fair is fashion?)

What motivates you?
A better and more sustainable world.

The best advice you have ever been given?
Start trying to please yourself. Accept that, no matter how hard you try, you can never please everyone anyway.

What are you learning right now that you still have to get good at?
Take more breaks. Pamper yourself from time to time, because no one can save the world alone.

What would you chance if you had the power to do so?
That everyone can afford a sustainable lifestyle and sustainable alternatives.

Which superheroine power would you like to have?
Influencing companies‘ thoughts and beliefs – for a fair and (more) sustainable production.

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