Lisa Jaspers

Lisa Jaspers founded FOLKDAYS together with her friend Kimon Haars. The goal: to make fair trade in Germany attractive (more) for a younger, design-savvy target group. Previously, she worked for OXFAM and an international consulting firm. She studied political science and development economics at the Free University of Berlin and the London School of Economics.

In the meantime, Lisa runs FOLKDAYS together with a team of eight, with whom she continuously works on implementing their idea and developing the company.
Lisa is not only an entrepreneur, but also an activist. She is a regular guest at events and on panels where she speaks about sustainable consumption and social entrepreneurship. She is also the initiator of the #fairbylaw petition on Change.org.

Together with her friend Naomi Ryland, co-founder of tbd*, Lisa wrote the business book Starting a Revolution – What we can learn from female entrepreneurs about the future of business in 2019. Since starting their businesses, Lisa and Naomi had been searching for business tips and role models, but little of the advice they received from the start-up world or read in business books seemed up to the challenges of our time – challenges like climate change, deeply divided societies, growing inequality and a disillusioned, burnt-out workforce. So they set out to find new ideas and new role models, focusing on a group of people who have been underrepresented in business as well as business literature: Women.

In 2022, another joint book project was published, this time Naomi and Lisa were in the role of joint editors. Unlearn Patriarchy is an anthology with contributions from 14 other people, with chapters like “Unlearn Language”, “Unlearn Love” or “Unlearn Power”. The aim of the book is to offer concrete assistance to enable the active unlearning of patriarchal structures in our everyday lives and making room for something new.