Nadja Hirsch

If you wanted to name “pioneers” of climate psychology in Germany – Nadja Hirsch would be one of them. The psychologist, former member of parliament, author and speaker combines politics and psychology with one of the most important topics of our time – climate protection – like no one else.
From more than 20 years of experience as a member of parliament and as a psychologist, she knows that such a huge challenge as the ecological transformation cannot succeed without people. However, people and their needs are often forgotten in sustainability strategies.
With her psychological sustainability consultancy, she is a pioneer in the German-speaking world. The Institute for Climate Psychology supports politicians and companies in achieving their sustainability and climate goals with a focus on human behaviour. Even innovation and technology are finally implemented by people – or not.
Nadja Hirsch presents the psychological mechanisms that contribute to the success or failure of sustainability and climate projects. Especially in the past, panic, abandonment, and restrictions were typically the preferred methods. But this does not win over the majority of people. So if you want to learn more about human behaviour – the stumbling blocks and the recipes for success for climate-friendly behaviour – Nadja Hirsch is the right person to talk to. She will give you an overview of the topics and fields of action in climate psychology and climate communication.
This way you will not only succeed in motivating yourself in the future, but also your family, your colleagues, your team, or your organization.

Nadja Hirsch holds a degree in psychology and earned her MBA in St. Gallen. She worked as a city councilor in Munich and as a Member of the European Parliament, as well as for one of Europe’s largest FinTechs Raisin GmbH and as Deputy Managing Director at Handelsblatt Global Edition. Today, she heads the Institute for Climate Psychology in Munich, which she founded, and is a lecturer in business psychology.